Payday lenders advertisement

The more people is involved into something the more you can achieve. That is mainly because of the fact that every person has unique skills and abilities that he or she can use for the benefit of the whole team. When you are working alone you can depend on your skills only. This is very difficult in my opinion and that is why people prefer partnership rather than working alone. Am I right? Obviously there are disadvantages of such situation as well. For example, you might have a different opinion than other people in the group and it would be difficult for you to establish who has the right to decide. Still I think that advantages are more important here. Recently I have seen an interesting advertisement of Payday lenders that seems to be proving this point. Different companies from my city have decided to join their forces and advertise themselves together. Thanks to this they can be spotted by a bigger number of customers. Additionally as all of their logos are on one single advertisement, it means that they have paid less for the whole billboard. I think that those Payday lenders have made a very good choice and such actions might help other companies as well if they are willing to try something new as this approach is quite unusual for a business, right?